Product Story Film & Demo for Ladder Safety Systems

Ladder Safety Systems created a first-in-class product that safely attaches a ladder to a roof, for roofers and contractors to avoid tips and falls while climbing vertically. This product is called the Ladder Jock, and is the first of its kind. No other product exists with the same purpose and ease of use.

The founder and owner, requested that GRMC (Grand Rapids Marketing Company) produce videos for trade shows, conferences, and their website. Specifically, he needed a product demo to play on TV screens inside of a trade show booth, so he can show other contractors how easy the Ladder Jock is to use. With the same footage and the founder telling his story on camera, we also produced a Story Film, which plays before the Founder’s presentations and is placed on their website. The film tugs at the heartstrings of contractors to emphasize the importance of safety and security on the job site.

Additionally, we produced more than two dozen photos partnered with one of our professional photographers, for content for Ladder Safety Systems’ new website and social media profiles.

 

Photo & Video Production Project Details:

  • Deliverables:
    • 1x Story Film
    • 1x Product Demo Film
    • ~30x Photos
  • Total Cost: $1,550
  • Time to produce: 2-3 hours on-site, 3-4 weeks to delivery.
  • Location: Greenville, Michigan
  • Purpose: Provide Marketing Material for Ladder Safety Systems to use at Conferences, Trade Shows, and Website marketing.

 

The Videos We Created for Ladder Safety Systems

The Story Film

 

The Product Demo

 

The Photos We Created for Ladder Safety Systems

 

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Written by Troy Meekhof

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