The 2025 Found Cottage Mercantile Market – Event Coverage + Content Creation

For the 2025 Found Cottage Mercantile Market at the Ottawa County Fairgrounds, I partnered with the team to create content that captured the heart and scale of this beloved annual event.

Our role:

  • Filmed and produced two polished Instagram reels in real time — one posted the same day to build anticipation, and the following morning to drive last-minute attendance.

  • Crafted voiceover scripts and storytelling hooks that matched the cozy, creative, and highly visual vibe of the market.

  • Delivered a large b-roll package featuring wide shots, detail captures, and vendor coverage. This gives The Found Cottage an evergreen library of footage they can use to create DIY reels, posts, and promotional materials for years to come.

The result:

The client received both immediate, scroll-stopping social content and a long-term visual asset library — ensuring the Mercantile Market continues to shine online as much as it does in person.

Lights, Camera, Profit.

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Instagram Reel #1:

 

Instagram Reel #2:

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Written by Troy Meekhof

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